TiVo

 
 

Background

TiVo kickstarted a revolution in how we watch TV. But over the last two decades, consumer interest shifted away from traditional TV watching in favor of streaming services, and TiVo was surpassed by new competitors. When TiVo decided to expand their offerings beyond just traditional television, they needed a web presence that demonstrated how far they’d come and provided a clear, beautiful vision for their products and services.

Project

TiVo partnered with Bounteous to establish a modern, personalized user experience that drove conversion and established TiVo as a technology innovator. Starting with a robust Discovery phase, we redefined user pathways, established modular and maintainable content, and created a vibrant visual design, bringing TiVo’s value to life from every angle.

Services:

  • Content Strategy

  • Information Architecture

  • Copywriting

  • Content Governance

  • Internationalization

Live site: http://tivo.com/

Activities & Deliverables

  • Stakeholder Workshop: Completed a two-day workshop with key TiVo stakeholders onsite at TiVo’s offices in San Jose, California. This included:

    • Empathy Mapping: Collaborated with key stakeholders and team members to complete an empathy mapping exercise for three key user segments.

    • Journey Mapping: Collaborated with stakeholders and team members to map the current state scenarios for tivo.com, identifying key pain points. ​

    • Content Ecosystem Mapping: Led an exercise with stakeholders to define the content channels in TiVo’s business ecosystem, categorize sales and presales content into types, and marry them to channels.

  • Internationalization Checklist: Created a checklist to help TiVo create and evaluate content for their upcoming move to the Canadian market.

  • Content Governance Workflows: Based on stakeholder discussions, created a high-level recommendation that defined content ownership, roles​, and governance processes for the US and Canadian experiences.

  • Wireframes & Visual Designs: Collaborated with information architects and visual to determine content placement and prioritization, and shaped copy to demonstrate best practices and voice and tone.